Connecting California families with compassionate, thoroughly vetted caregivers — and empowering entrepreneurs to build meaningful businesses through our franchise model.
Caregivers across Bay Area, LA, Sacramento & beyon
Who We Are
A family-first approach to senior care
1+1 Cares was founded in 2007 by Matt Mukoyama and Ray Liu after navigating the challenges of finding quality care for their own families. As a California Domestic Referral Agency, we bridge the gap between families and the compassionate caregivers their loved ones deserve.
Family-Direct Model
Families choose and communicate directly with caregivers — rates approximately 25% lower than traditional agencies.
Rigorous Screening
Background checks, reference verification, and document review — only the most qualified caregivers make our network.
Around-the-Clock Support
Care available 24 hours a day, 7 days a week — on your schedule, not ours.
Dedicated Care Advocate
Premium members receive a personal advocate for ongoing support throughout the caregiving journey.
17 yrs
Our Mission
Enriching lives, one match at a time
We don't just make referrals — we guide families through every step with transparency, care, and respect. Every member of our core team uses 1+1 Cares for their own parents. When we recommend a caregiver, it comes from personal experience — not a script.
"1+1 Cares has been a lifeline for my parents, able to find suitable caregivers, even last minute in some cases."
— Ben W., 1+1 Cares Client
How It Works
Care in four simple steps
1
Free Consultation
Connect with a Care Advisor who listens to your family's unique needs, preferences, and budget — no obligation, no pressure.
2
Caregiver Matching
We curate a shortlist of pre-vetted, background-checked caregivers who align with your loved one's personality and care requirements.
3
Family Interview
Meet and interview candidates on your terms. You retain full control over who enters your home and cares for your loved one.
4
Ongoing Support
Your dedicated Care Advocate remains available throughout the relationship — adjusting, advising, and ensuring quality continuously.
Join a proven, sales-focused model in one of America's fastest-growing industries. Low overhead, home-based, and backed by a team that handles fulfillment for you.
The 1+1 Cares franchise is designed for sales-oriented professionals who want to build a meaningful business in the booming senior care market — without the typical overhead, staffing headaches, and operational complexity.
Franchise Fee
$39,500
Total Investment
$77K-128K
Royalty
5% of billings
Min. Net Worth
$500K
*See Franchise Disclosure Document (FDD) for complete details.
You focus on sales and relationship-building. The franchisor team handles caregiver matching, client management, billing, and compliance.
02
Proven Model Since 2007
17+ years of operational refinement, trusted caregiver networks, and a track record of serving thousands of California families.
03
Proprietary Carefore™ Platform
Real-time caregiver matching, data access, and client management tools — built to scale your territory efficiently.
04
Home-Based & Low Overhead
No expensive storefronts or large staff required. Operate lean while earning a share of ongoing client billings.
05
Strategic California Territories
Currently registering qualified franchisees in select California markets — first movers gain prime territory advantage.
The Market Opportunity
Why senior care is the industry of the decade
An aging America is driving unprecedented demand for quality in-home care. The numbers make the case — and 1+1 Cares is uniquely positioned to capture this growing need.
Of caregiver applicants are unqualified — quality referral agencies are essential
Our Story
Built by families, for families
1+1 Cares was founded on a deeply personal mission — two friends who struggled to find great care for their own loved ones, and decided to solve the problem for everyone.
Matt Mukoyama
Co-Founder & Partner
Drawing on corporate leadership experience, Matt built the operational infrastructure that allows 1+1 Cares to deliver premium service at scale — and is now helping franchisees replicate that model across California.
Ray Liu
Co-Founder & Partner
Inspired by personal family caregiving challenges, Ray combined business acumen with a deep sense of community purpose — creating a model that centers families, not institutions, at every step of the care journey.
They asked all of the right questions and were able to match our relative with a wonderful caregiver. I couldn't imagine navigating this alone.
— Verified 1+1 Cares Client · Yelp Review
They asked all of the right questions and were able to match our relative with a wonderful caregiver. I couldn't imagine navigating this alone.
— Verified 1+1 Cares Client · Yelp Review
They asked all of the right questions and were able to match our relative with a wonderful caregiver. I couldn't imagine navigating this alone.
— Verified 1+1 Cares Client · Yelp Review
Ready to take the next step?
Whether you're seeking care for a loved one or exploring a franchise opportunity in California's booming senior care market — we're here to help.
A proud affiliate of 1+1 Cares — California's trusted senior care referral agency since 2007. Connecting families with compassionate, vetted caregivers across the state.
